Friday 5 August 2011

The Benefit of Illiteracy

I never, ever, thought I would write a title like that above... but I have to say that one of the benefits of living in China, and in particular, grocery shopping in China means I buy what I need, and use it, and then buy it again.

At the moment I am on holidays in Wales.  Wales is a bilingual country, and everything is written in English and Welsh.  I am not (obviously) illiterate in English, but I am illiterate and non-comprehending of Welsh. Fortunately, as a by-law of being bilingual everything in Wales is written in duplicate.

Where am I going with this?  I am going to target Sainsburys - the big supermarket chain here, and tell them that they are driving me crazy with 'multibuys'.  Why do I have to buy 3 cartons of juice, when I only want ONE.  Why is it such a bargain to buy meat or fruit 'Any 3 for L4'?  I get angry when I see that I'm paying 30p more per item if I only buy one pack, but it's no good for me, or my kids, if when I want one pack of 'crisps' it is significantly cheaper for me to buy THREE.

Yes, do multibuys on things like tinned tomatoes, packets of pasta, pantry staples that you can hoard (if you live here and ultimately will need them), but don't do it on packets of biscuits, crisps, pizzas, and other junk food.  Don't do it on fresh food that you can't possibly get through before it expires or crowds out your fridge.

I reflect though, on times when I've picked something up in China that I want/need, put it in my trolley and then start to leave, only to be chased along by a shop assistant carrying a second item and a roll of sticky tape, which she sticks to the first item, sometimes the same as the first item or the same brand, and sometimes completely different, and sometimes to my eye, unrelated - eg toilet paper and a food storage box.


I love a bargain, but I hate the pressure and angst I feel when I have to multibuy.